🎓 Admissions Open for 2025-26 September Intake
Admissions Open for September 2025-26 Intake.
BBA in Digital Marketing
The BBA in Digital Marketing is a dynamic program designed to equip students with expertise in digital strategy, social media marketing, content creation, and data-driven marketing techniques. This program is perfect for creative thinkers and analytical minds who want to shape the future of online business.
Key Modules
SEO & SEM
Content Strategy
Social Media Marketing
Analytics & Insights
Duration
3 Years | Full-Time
Mode of Study: On-Campus
Fee Structure
Registration Fee - AED 1500
Course Fee - AED 25000
Eligibility
Academic Qualifications:
Completion of 10+2 or equivalent from a recognized board
Minimum 50% aggregate marks
Personal Interview:
Showcase your skills, confidence, and potential in a one-on-one assessment.
Students must have scored more than 80% in their English subject in their 10+2. If this criterion is not met, an internal English proficiency test will be conducted at the time of admission, and students must score at least 80% to qualify.
Alternatively, the following international English proficiency test scores are also accepted:
- IELTS: Minimum overall score of 5.0
- TOEFL (Paper-Based): Minimum score of 500
- TOEFL (Internet-Based): Minimum score of 61
- TOEFL (Computer-Based): Minimum score of 173
- Duolingo English Test: Minimum score of 90
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Foundation of Management | 3 |
| Core | Financial Accounting | 4 |
| Core | Managerial Economics | 3 |
| Core | Introduction to Digital Marketing | 3 |
| SEC | Fundamentals of Design Thinking & UX/UI | 4 |
| DSE 1/ DSE 2 | Digital Marketing Strategy Development / Internet Technology | 3 |
| VAC | Environment Studies Sustainable Development | 2 |
| Total | 22 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Fundamental of Marketing Management | 3 |
| Core | Cost & Management Accounting | 4 |
| Core | Business Statistics | 3 |
| SEC | Search Engine Optimization | 3 |
| SEC | Content Marketing Strategy | 2 |
| DSE 1 / DSE 2 | Principles of Website Planning & Development and CMS (Content Management System) / Creative Development in Digital Space | 3 |
| AEC | Business English Communication | 2 |
| *Open Elective | * Effective Communication / Art of Public Speaking / Leadership and Team Management | 2 |
| Total | 22 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Introduction to Research Methodology | 3 |
| Core | Search Engine Marketing (PPC Marketing) – Google Ads | 3 |
| Core | Strategic Management | 3 |
| Core | Legal Aspects of Business | 3 |
| SEC | Social Media Marketing | 3 |
| Project | Mini Project | 3 |
| DSE 1 / DSE 2 | Key Digital Marketing KPIs & Metrics and Data Analysis / Data Analysis with R | 3 |
| VAC | Human Values and Ethics | 2 |
| *Open Elective | * Writing Winning Documents / Business Analytics and Decision Making / Corporate Social Responsibility and Ethics | 2 |
| Total | 25 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Human Resource Management | 3 |
| Core | Fundamentals of Financial Management | 4 |
| Core | Advertising | 3 |
| Core | Digital Sales and E-Commerce Optimization | 3 |
| DSE 1 / DSE 2 | Affiliate Marketing / Data Visualization with Power BI | 3 |
| SEC | Emerging Trends and Technologies in Digital Marketing | 2 |
| *Open Elective | * Basics of Supply Chain Management / Public Relations and Corporate Communication / CRM (Customer Relationship Management) | 2 |
| Total | 20 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Introduction to Taxation | 4 |
| Core | Organization Behavior | 3 |
| AEC | Entrepreneurship Development | 3 |
| VAC | Legal and Ethical Considerations in Digital Marketing | 2 |
| DSE 1 / DSE 2 | International Marketing / Tourism Marketing | 3 |
| SEC | Email Marketing, Mobile Marketing and Lead Generation | 3 |
| *Open Elective | * Salesmanship / Performing Arts / Time Management | 2 |
| Total | 20 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Project Management | 3 |
| DSE 1 / DSE 2 | Customer Behavior / Sales Management | 3 |
| Internship | Industry Internship | 12 |
| Total | 18 |
USPs
Industry-Relevant Curriculum
The program is tailored to meet the ever-evolving demands of the digital marketing industry, incorporating the latest trends, tools, and strategies.
Practical Exposure
Students gain hands-on experience through internships, live projects, and collaborations with leading digital marketing agencies.
Expert Faculty
Learn from seasoned professionals and industry experts who bring real-world insights into the classroom.
Certifications and Workshops
Opportunity to earn industry-recognized certifications like Google Analytics, Facebook Blueprint, and HubSpot.
Global Career Opportunities
The program prepares students for a global career in digital marketing with a focus on international markets.
Entrepreneurial Focus
The curriculum includes modules on digital entrepreneurship, equipping students to launch and grow their own digital ventures.
Cutting-Edge Technology
Access to the latest digital marketing tools and platforms used by industry leaders.
Prestigious Scholarships
Our prestigious scholarships provide financial aid, rewarding excellence, empowering students, and creating transformative career opportunities.
Affordable Excellence
Our affordable fee structure ensures accessible, high-quality education, making higher studies financially sustainable and career-focused.
Learning Outcomes
Advanced Digital Marketing Strategies
Master the principles of digital marketing with a focus on sophisticated consumer behavior analysis and high-impact strategies.
Strategic Brand Positioning
Develop cutting-edge strategies for social media, content marketing, and SEO to enhance brand presence and market leadership.
Data-Driven Marketing Intelligence
Leverage advanced data analytics to design and optimize marketing campaigns that drive sustainable business growth.
Expertise in Leading Digital Platforms
Attain proficiency in using industry-leading digital tools and platforms for a competitive edge in marketing.
E-COMMERCE Marketing
Develop skills to market products and services in the online retail environment. Learn to analyze customer behavior in digital marketplaces to optimize online sales and customer engagement.
Why Choose JNU RAK Programs?
Industry-Relevant Curriculum
Our programs are aligned with the latest industry trends, ensuring you gain relevant skills that employers value.
Hands-On Learning
Gain experience from internships, projects, and workshops to be career-ready.
Expert Faculty
Learn from experienced faculty and industry professionals who bring real-world knowledge into the classroom.
Global Exposure
Grow and learn through international partnerships and a diverse campus, building strong global career paths.
Frequently Asked Questions
Find answers to common queries about JNU RAK here. If you need further assistance, feel free to reach out to our admissions team.
