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06 Aug 2025 • ~7 min read
Google just flipped the entire process about how we search – and if you are someone dreaming of a digital career, this matters more than ever.
In 2025, the days of scrolling through ten blue links on Google are fading quite fast. Google’s new AI Overviews, also known as Search Generative Experience (SGE), is now taking away all the attention.
Instead of listing websites, Google is answering questions asked by users right away. How is this done? It is by pulling insights from top-ranking pages and combining them into quick, conversational summaries.
So, what does this mean for marketers, SEO professionals, and students aiming for jobs in content and branding?
It means your strategy has to change accordingly. Today, it is not just about keywords or backlinks anymore.
You need content that feels helpful, natural, and real. SEO is no longer a technical trick; it is about connecting.
Are you planning to study marketing? Then you must have a question in your mind – how to choose the right digital marketing Dubai course? While Dubai is one of the most preferred destinations, there is a rising alternative that is more affordable and equally future-ready. It is just one hour away from Dubai – Jaipur National University, Ras Al Khaimah (JNU RAK).
Want to learn more? Read on.
Remember when people used to say “just Google it” and scroll through 5–10 website links to find answers?
Well, Google now gives you the summary right away.
Instead of showing traditional organic results first, Google’s AI engine directly scans the web pages, picks the most helpful parts, and presents them in a clean paragraph.
It is fast, smart, and usually right on point. But what is more catching is that most websites no longer get direct clicks.
So, Google’s SGE is changing everything, and what matters the most here?
The question here i,s how do brands show up? How do you get your content featured inside Google’s AI answers?
The answer lies in three key areas:
And that is exactly where the next generation of marketers needs to focus, especially those who are now enrolling in a digital marketing Dubai course or exploring other alternatives in the UAE.
Today, ranking high in Google is about creating content that sounds human, as if it is people are talking. Search phrases have turned more casual and intent-based.
Think about it. People no longer search for “digital marketing course in Dubai.” They now type:
According to Semrush Trends Report 2025, more than 70% of search queries now include long-tail, conversational language – the kind of phrasing that mimics real life. So now, when you write content, it is not about stuffing keywords but solving problems or answering the common questions that people may ask.
This shift also means digital marketers need to be trained differently and think differently.
And while many still opt for a digital marketing Dubai course, a growing number of students are choosing places like JNU RAK, where real-world tools, hands-on labs, and personalized mentoring help you understand exactly how to deal with changes like these.
The digital space is not waiting for anyone. With marketing jobs evolving every month and tools changing faster than ever, students want to learn what is working now or what will be working in the future, and not what worked five years ago.
That is where Jaipur National University, RAK Campus comes in.
It offers a BBA in Digital Marketing designed for the real job market, especially in a region like the UAE, where the demand for skilled marketers is quite high and is consistently growing.
You learn things that brands are using right now – influencer marketing, data analytics, content strategy, campaign management — not just outdated theory.
From Google Analytics to SEMRush, you gain practical skills and build a real digital portfolio. You are not just clicking through lessons — you are solving marketing problems the way teams do in agencies and startups.
You get access to a creative space where you can test ads, run simulations, and measure campaign success. It helps bridge the gap between classroom knowledge and real campaign execution.
One of the biggest wins? A guaranteed internship in your 6th semester. JNU RAK partners with local companies to give you that crucial workplace exposure that makes your resume stand out.
We are living in an era where AI answers are currently ruling the search results, and people are quite dependent on it. So, these modules can help you to stay ahead:
This is not just theory. These are the exact skills companies in the UAE and beyond are hiring for.
In fact, according to LinkedIn UAE’s 2025 Skills Report, digital marketing, data analytics, and SEO ranked among the top 5 most in-demand skills across all industries.
And when you combine those skills with affordable learning and career support, choosing JNU RAK over a typical digital marketing Dubai course makes a lot of sense.
Here is what students love about the university:
The SEO game is constantly evolving, and you need to evolve too, or just go absolute. Google’s AI is taking the lead, and traditional strategies are quickly fading.
So if you are planning to build a career in this space, it makes sense to learn how things work now, not how they used to.
While many are still signing up for a typical digital marketing Dubai course, students who want something more hands-on, affordable, and globally connected are turning to Jaipur National University, Ras Al Khaimah.
Because in the age of AI-driven search, being early, being practical, and being skilled matter more than ever.
