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23 Apr 2025 • ~6 min read
The world we live in now is digital where we all are connected to each other, especially through social media. In fact, social media not only helps in communicating, it also influences how people see brands nowadays. It has turned into a strong tool that shapes customer opinions about companies. The analysis of recent trends reveals some fascinating insights anf will through light on the digital marketing courses in UAE. Let’s take a look at this:
65% of consumers expect brands to have a presence on social media
90% of millennials value brand authenticity
30% of millennials unfollow brands due to inauthentic content
58% of users notice sponsored content from creators
These statistics underscore the critical role of social media in brand perception. It is clear that consumers, especially millennials, have high expectations for brand authenticity and engagement on social platforms. The fact that 30% of millennials have unfollowed brands due to inauthentic content is a wake-up call for marketers.
You can enroll in one of the specialized digital marketing courses in UAE to learn more about how social media marketing can improve the performance of a brand in terms of visibility, credibility, and sales. Read on to know more.
Social media marketing is frequently changing, all thanks to new technologies and changes in consumer behaviors. Some of the key trends that are affecting the global and UAE markets are:
Social commerce is when shopping happens directly on social media platforms like Instagram, Facebook, and TikTok. It is changing the way people buy by making it easier to discover, share, and purchase products without leaving the app. In the UAE and globally, it helps brands connect better with customers.
Social commerce contributed 19.4% of global online sales in 2024. Not only that, it is also projected to reach $8.5 trillion by 2030. UAE’s high social media penetration fuels this trend, making platforms like Instagram and TikTok key shopping hubs.
Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading in audience engagement because they create shorter content.
There is no denying that the attention span of the consumers is reducing – making them more anxious for better and shorter content. So, brands are investing in snackable content to capture shorter attention spans and to stay in the race, your google search should have ‘digital marketing courses in UAE‘.
AI or artificial intelligence is playing a major role in enhancing personalization, ad targeting, and content creation, improving engagement.
Chatbots and predictive analytics refine customer interactions. JNU RAK is preparing their students with digital marketing courses in UAE to harness the power of AI in digital marketing.
Consumers prefer behind-the-scenes content, user-generated posts, and micro-influencers for trust. Many brands choose to provide their audience with sneak-peek footage.
Platforms like Discord and Reddit are gaining traction for community engagement.
Brands must adopt transparent data policies to maintain consumer trust.
With the UAE’s digital-first approach, businesses must embrace these trends to stay competitive in a rapidly changing social media landscape. You can learn more about this by enrolling in one of the most advanced digital marketing courses in UAE by JNU RAK.
Digital marketing education plays a key role in today’s tech-driven world. It gives people and companies the know-how to handle the tricky online scene. Worldwide, the need for digital marketing skills has grown leading schools to add special classes to their programs.
For example, colleges now offer courses on influencer marketing seeing content creation as a real job option. The influencer marketing industry is worth over $21 billion making it a lucrative choice for Gen Z’s.
In the UAE digital marketing education gets a lot of attention. Jaipur National University, Ras Al-Khaimah gives students a BBA degree in Digital Marketing. It is one of the intensive digital marketing courses in UAE that help them get jobs like Digital Marketing Specialist, Social Media Manager, and SEO Specialist. In the UAE, these jobs pay reasonably every month, based on the job profile and experience.
Schools and universities use social media to get noticed and talk to future students, and make their brand stronger. They use things like SEO, social media marketing, and content marketing. These help them reach more people and build better relationships with their community.
What is more? The job training programs foster creativity and strategy at JNU RAK. It aims to boost professionals’ skills in areas like Generative Artificial Intelligence and Advanced Digital Marketing Strategies. This shows that people around the world see how important digital marketing is.
In light of the evolving digital marketing landscape, JNU RAK is transforming careers with industry-aligned programs, offering BBA Digital Marketing program. Here are some key features that align with current industry trends:
These features position JNU RAK as a strong contender in digital marketing education, addressing many of the trends and needs identified in our social media and brand perception analysis.
The future of marketing lies in understanding the preferences of digital and tech-savvy generations, particularly millennials and Gen Z. They prioritize authentic experiences, value-driven content, and meaningful engagement. Esteemed educational institutions like JNU RAK are playing a crucial role in preparing the next generation of digital marketing professionals who can navigate this complex ecosystem.
Taking into account the growing development of social media, innovative ideas, and the impact of the flow in the social media space, businesses that remain adaptable, prioritize consumer trust, and invest in continuous learning will be most likely to succeed in this ever-changing environment. So, study in one of the expert-level digital marketing courses in UAE where innovation meets education. JNU Ras Al-Khaimah can assure you a promising career.
