BBA Digital Marketing
Unlock the power of digital media. Learn online strategies and new-age data-driven marketing.
BBA Digital Marketing
Master the art of digital marketing with our BBA program, focusing on SEO, content creation, social media strategies, and data analytics. Designed for those who want to drive brand growth and lead in the digital landscape.
Key Modules
SEO & SEM, Content Strategy, Social Media Marketing, Analytics & Insights.
Duration
3 Years | Mode: Full-Time
Fee
Registration Fee (AED) – 1500
Course Fee (AED) – 25000
Eligibility
Academic Qualifications
Admission is open to students who have passed the qualifying 10+2 examination or its equivalent from a recognized board with at least 50% aggregate marks.
English Proficiency
Proof of English language proficiency may be required for non-native speakers.
Programme Structure
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Foundation of Management | 3 |
| Core | Financial Accounting | 4 |
| Core | Managerial Economics | 3 |
| Core | Introduction to Digital Marketing | 3 |
| SEC | Fundamentals of Design Thinking & UX/UI | 4 |
| DSE 1/ DSE 2 | Digital Marketing Strategy Development / Internet Technology | 3 |
| VAC | Environment Studies Sustainable Development | 2 |
| Total | 22 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Fundamental of Marketing Management | 3 |
| Core | Cost & Management Accounting | 4 |
| Core | Business Statistics | 3 |
| SEC | Search Engine Optimization | 3 |
| SEC | Content Marketing Strategy | 2 |
| DSE 1 / DSE 2 | Principles of Website Planning & Development and CMS (Content Management System) / Creative Development in Digital Space | 3 |
| AEC | Business English Communication | 2 |
| *Open Elective | * Effective Communication / Art of Public Speaking / Leadership and Team Management | 2 |
| Total | 22 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Introduction to Research Methodology | 3 |
| Core | Search Engine Marketing (PPC Marketing) – Google Ads | 3 |
| Core | Strategic Management | 3 |
| Core | Legal Aspects of Business | 3 |
| SEC | Social Media Marketing | 3 |
| Project | Mini Project | 3 |
| DSE 1 / DSE 2 | Key Digital Marketing KPIs & Metrics and Data Analysis / Data Analysis with R | 3 |
| VAC | Human Values and Ethics | 2 |
| *Open Elective | * Writing Winning Documents / Business Analytics and Decision Making / Corporate Social Responsibility and Ethics | 2 |
| Total | 25 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Human Resource Management | 3 |
| Core | Fundamentals of Financial Management | 4 |
| Core | Advertising | 3 |
| Core | Digital Sales and E-Commerce Optimization | 3 |
| DSE 1 / DSE 2 | Affiliate Marketing / Data Visualization with Power BI | 3 |
| SEC | Emerging Trends and Technologies in Digital Marketing | 2 |
| *Open Elective | * Basics of Supply Chain Management / Public Relations and Corporate Communication / CRM (Customer Relationship Management) | 2 |
| Total | 20 |
| Course Category | Paper Title | Credits |
|---|---|---|
| Core | Introduction to Taxation | 4 |
| Core | Organization Behavior | 3 |
| AEC | Entrepreneurship Development | 3 |
| VAC | Legal and Ethical Considerations in Digital Marketing | 2 |
| DSE 1 / DSE 2 | International Marketing / Tourism Marketing | 3 |
| SEC | Email Marketing, Mobile Marketing and Lead Generation | 3 |
| *Open Elective | * Salesmanship / Performing Arts / Time Management | 2 |
| Total | 20 |
| Course Category | Paper Title | Credits |
|---|---|---|
| CORE | Project Management | 3 |
| DSE 1 / DSE 2 | Customer Behavior / Sales Management | 3 |
| Internship | Industry Internship | 12 |
| Total | 18 |
USPs
Industry-Relevant Curriculum
The program is tailored to meet the ever-evolving demands of the digital marketing industry, incorporating the latest trends, tools, and strategies.
Practical Exposure
Students gain hands-on experience through internships, live projects, and collaborations with leading digital marketing agencies.
Expert Faculty
Learn from seasoned professionals and industry experts who bring real-world insights into the classroom.
Certifications and Workshops
Opportunity to earn industry-recognized certifications like Google Analytics, Facebook Blueprint, and HubSpot.
Global Career Opportunities
The program prepares students for a global career in digital marketing with a focus on international markets.
Entrepreneurial Focus
The curriculum includes modules on digital entrepreneurship, equipping students to launch and grow their own digital ventures.
Cutting-Edge Technology
Access to the latest digital marketing tools and platforms used by industry leaders.
Take the Next Step to Enlightened Career Pathways
Learning Outcomes
Advanced Digital Marketing Strategies
Master the principles of digital marketing with a focus on sophisticated consumer behavior analysis and high-impact strategies.
Strategic Brand Positioning
Develop cutting-edge strategies for social media, content marketing, and SEO to enhance brand presence and market leadership.
Data-Driven Marketing Intelligence
Leverage advanced data analytics to design and optimize marketing campaigns that drive sustainable business growth.
Expertise in Leading Digital Platforms
Attain proficiency in using industry-leading digital tools and platforms for a competitive edge in marketing.
Ethical and Sustainable Marketing Practices
Integrate ethical considerations and sustainability into digital marketing strategies to align with global best practices.
Why Choose JNU RAK Programs?
Our programs are aligned with the latest industry trends, ensuring you gain relevant skills that employers value.
Learn from experienced faculty and industry exposure which will bring pragmatics into the classroom.
Gain experience from internships- reinvent learning with projects, and workshops to be career-ready.
Grow and learn with international partnerships and diverse campus, building strong career paths.
Frequently Asked Questions (FAQs)
Find answers to common queries about JNU RAK here. If you need further assistance, feel free to reach out to our admissions team.
Yes, all our programs are internationally recognized and designed to meet global academic standards, providing you with a competitive edge in your career.
Applicants need a high school diploma or equivalent. Specific entry requirements may vary by program. please consult our admissions team for detailed information.
Yes, we offer scholarships and financial aid based on merit and need. For more information, please contact our admissions office.
We offer comprehensive career services, including internships, job placement assistance, career counseling, and networking opportunities with industry professionals.
Applications can be submitted online through our official website. For detailed guidance on the application process, please contact our admissions team.
